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No one hopes to waste valuable marketing and advertising dollars. But that is precisely what many companies do every time they don’t make time to determine particularly who they must be marketing and advertising to and what they must be indicating.

With out this you are just performing “random” internet marketing and hoping anyone will react. Why don't you do “laser” advertising meant to achieve precisely the type of people who find themselves most likely to respond, and using a message that speaks directly to their demands?